In today’s article, I am going to tell you about the How to Choose Video Hosting Platform, so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.
Video has become the new rockstar type of content for businesses and customers. Users get more engaged and interact with brands when they share videos because this is an easily-consumable type of content. Moreover, they can learn, be entertained, and keep up with their favorite brands through videos.
When crafting a video marketing strategy, using the right video hosting platform for various activities is important. But with so many options available, how to choose the best one for your company? This guide will help understand the answer to this question.
So let’s get all the information about the How to Choose Video Hosting Platform without wasting any time, come on.
Table of Contents
How to Choose Video Hosting Platform:
Besides uploading video content on social media accounts, businesses can also use video hosting platforms to share them. With so many options, here’s how you can choose the right one for you.
1. Consider the analytics it provides
Whether your final choice is YouTube, Vimeo, or Facebook, you will need a platform that can give you the right analytics. This way, you can see the results of your video campaigns, determine whether your content was successful and on point or not, check audience engagement, and more. In this case, remember that the free versions of enterprise video platforms have some limitations, while the paid ones give you access to more exact numbers in analytics.
If you decide to continue with your video marketing strategy, then the paid version of each platform would be the perfect solution. This way, you can get insights into how many people viewed your videos, the number of plays, bounce rate, and other metrics. Therefore, tracking these metrics allows you to determine your next steps in this campaign.
2. Check for available security features
Nowadays, with everything becoming more digitalized and automated, the risks of getting under cyber attacks are more likely to come true. In this case, you should be careful and take extra security measures to save your video content.
One of the most important things to remember is DRM Content Protection which will help keep your rights to the content you share. Even if you use a video hosting platform, this is still an important step to check. Again, paid hosting platforms or the paid versions allow companies and individuals to share their content more securely. This way, you can be sure your videos are safe on the Internet.
3. See whether they have customer support
As a company, you may think you can handle everything, even when it comes to your video marketing strategies. However, by using video hosting platforms, you also become a user and a customer of that platform. In this case, you may support as a customer whenever something happens or whenever you come across some questions. You can use the Widevine DRM for content protection and better customer support.
So, ensuring the video hosting platform has a separate customer support option is essential. You may have some issues regarding video uploading, technical stuff, etc. A good customer support team can be beneficial in such situations. And as a result, you will have a seamless experience with your video hosting platform.
4. Check the platform’s customizability
A great tool should allow users to customize the video and the video player. You have complete control over what colors to use, which size of the button is, and where to put the CTA button.
It can create a more credible brand image while providing a tailored watching experience for the audience and will make its online presence stronger.
Style your video player to fit your brand by customizing the following elements: color scheme or watermark. You can show or hide video player controls such as volume, playback speed, and video quality.
5. Platform should help you organize videos in folders
Video marketing demands ongoing efforts and constant struggles. Especially if you are a beginner, it may seem a little challenging. Therefore choose a video hosting service that allows you to keep your video files in correctly categorized folders. This powerful tool will make the video creation process more manageable and easier.
As a new creator who makes videos, your hosting service might be the only thing you need. That service should let you save, view, and share your video files.
Properly organizing your projects into folders means easier accessibility when you need to level up daily.
6. Video hosting service that generates video landing pages and will improve your email campaigns
Video hosting platforms may help to level up your video marketing efforts. So choose one that helps
creates landing pages for your videos and lets you embed videos in emails.
There are numerous benefits. First, video landing pages are more engaging. Then, they are perfect for adding call-to-actions which will boost the conversion. Landing pages with videos are ideal whether you have decided to promote a new product or share educational content.
Email marketing remains the most effective way to grow your audience. Therefore is a great idea to pick a hosting service that allows users to embed videos in emails. Video emails specifically created for your audience will boost your brand authority.
7. It should have video editing features
When the creator picks a video hosting platform, significant factors to consider are editing features. They ensure your content is well-edited, representative of your brand, and engaging.
Before publishing your work, it’s best to review your video once more to ensure everything is done as intended. And that’s when built-in video editing features come in handy to avoid little errors.
An example of basic video editing features is the trimming feature, which will help cut out unneeded bits from your video. Transitions features are there to add transitions between clips to make your videos more fascinating. The built-in voice-over will help to record the voice-over without leaving the editor.
8. See if it lets you embed
A video hosting platform that lets users to you embed videos effortlessly is more than helpful for creators. It simply means you can add your videos to your website, blog, articles, or different online platforms.
An excellent video hosting service must offer simple video embeds, where it automatically generates code that is easy to locate. Services automatically create embed codes for your videos. Then you can then paste these embed codes anywhere you want your videos to play.
9. Platform should have stock libraries
Selecting a video hosting service with stock libraries can help you get started, especially if you are a newbie. Besides, stock assets are free to use for personal and commercial goals.
You can create videos without much footage using free stock images and royalty-free music.
Look and choose from the many options available to communicate your message better. Once you select the stock assets, combine them with visual effects and graphic elements to make the video representative of your brand.
Creators can also make branded videos using stock libraries using watermarks and filters.
I hope, you must have known about How to Choose Video Hosting Platform, and now if you want to know about the best video hosting sites, then you can watch the video given above.
Conclusion:)
Video hosting platforms have become widely popular due to video content’s growing effectiveness and popularity. Customers are always looking for fresh content that can be easily consumed. In turn, companies are focusing on such content heavily and leveraging it for their brand strategy.
The most efficient video hosting platform lets users upload videos and supplies a pleasant experience for the user. There are many factors to consider choosing the right hosting platform and whether they provide the analytics. Or check how their customer support works and platform is customizable or not. Maybe the platform allows users to embed. Make sure the platform has a great editing tool and provides stock libraries.
If you choose the right platform, it will be beneficial for your video marketing.
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