5 Strategies To Generate Business During a Crisis!

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In today’s article, I am going to tell you about 5 Strategies To Generate Business During a Crisis. so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

Crises can happen at any time. 2020 is living proof of it. The pandemic caused a great deal of uncertainty for the economy and small businesses. 

One in four small businesses shut down temporarily. Jobless claims reached over 30 million. 

And now there’s another economic crisis on the horizon. Despite what’s going to come, companies still have deadlines to meet, people to support, assets to protect, and relationships to maintain.

Today’s article focuses on the same,i.e, “5 Strategies To Generate Business During a Crisis” The articles entail each bit of information necessary for you to know.

Let’s get started!✨

5 Strategies To Generate Business During a Crisis!

Here are five strategies you can use to generate business during a crisis. 

1. Cold call prospects

Cold calling works. You’ll be rejected many times, but you’ll be able to land more clients once you get comfortable and refine your pitch.

Gather a list of prospects. LinkedIn is a good place to start. 

Spend some time researching your prospects and the company. You’ll have a higher chance of success if you can identify what their problems are and how you can address them.

Pick up the phone and dial.

If you’re a web designer, here’s a sample call script:

“I’m [name]. I noticed your current website is in need of an update. I can revamp your site to a new look that’s more customer-friendly. I recently helped [company] update their site and they’ve seen a huge boost in sales as a result. Is this something that would interest you?”

Make each pitch relevant to your prospects.

2. Send cold emails

Cold emailing is another way to land clients during COVID-19. This strategy involves sending emails to prospects you don’t have relationships with yet. 

Here’s a template that one freelancer used to build her copywriting business:

(Source)

Send cold emails to potential clients using Gmail templates to save time. Just like with cold calling, the emails you send should be personalized for each prospect. Investing in lessons to learn English online is an often overlooked strategy, especially for native English speakers. This can help you perfect your business communication and your pitch. 

If it’s late in the day, you can still use email templates and schedule them to be sent at a later time. Send a follow-up in a few days if you don’t hear back.  

3. Optimize for SEO

Your website is an invaluable marketing tool. It can help you generate new leads for your freelance business.

If your site isn’t optimized for search, you’ll miss out on potential conversion opportunities.

Use SEO software tools to identify keywords you can optimize your site for and get your services in front of more prospects.

But just optimizing your site isn’t enough to rank though. Backlinks from other sites are perhaps one of the important ranking factors.

Hosting events is an effective way to market your business and build quality backlinks to your site.

Don’t forget about local SEO either. Building local citations on business directories can help your site rank for more keywords.

SEO is a long process that can take weeks or even months to rank. You can either do everything yourself or outsource SEO to another company.

The latter allows you to focus on bringing in clients.

4. Guest post on industry blogs

Want more clients to find you?

Conduct outreach marketing. You can guest post on authority sites and include a call to action in your author bio box.

Here’s an example from one freelance writer who published a post on Webdesigner Depot:

(Source)

Guest posting has other added benefits too. It can help you build quality backlinks from relevant sites and improve your SEO. A lot of Saas SEO agencies rely on guest posting to get high-quality backlinks for clients.

With the best email outreach templates on hand, you can speed up the outreach process. 

5. Work with influencers on social media

Social media is huge.

There are an estimated 3.48 billion users on social media. Here’s a breakdown of the most popular platforms:

(Source)

Social media is a great way to find prospects and influencers.

Influencers are individuals who have built up a strong reputation. They have sway in their respective industries.

Working with influencers should be a part of your B2B marketing strategy because it can benefit you in many ways. A social mention can help you gain new followers and drive traffic to your website. 

Search for hashtags to find key influencers in your industry and either send a DM or do email outreach.

Conclusion:)

These are undoubtedly difficult times we live in right now. If your income has been affected due to COVID-19, implement these strategies that freelancers use to land new clients.

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